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  Courses >> B.B.A.

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Objectives:

The programme aims at realising the following objectives-

  • To communicate effectively through writing and in interpersonal communication.
  • To use information and communication technology effectively.
  • To make informed decisions in the selection, utilisation and evaluation of information technology.
  • To integrate and manage administrative systems.
  • To apply contemporary theories of organisational behavior.
  • To manage administrative functions with respect to planning, organising, staffing and controlling.
Eligibility:
10+2 or equivalent / 3 year Diploma from a State Board of Technical Education
  • Duration :
    Minimum: 3 years (6 semesters).
    Maximum: 6 years

Semester Fee: Rs.12,150/- (inclusive of Exam Fee Rs.1500/- & Alumni Fee Rs. 200/-) or as revised from time to time.

One Time Fee Payment Option: This option allows a student to pay the total program fee one time; as a reward he would be entitled for a waiver of 15% on the tuition fee. Thus, the total fees payable by the student would be Rs 63,795 instead of Rs 73,200.

Structure:

First Semester
Sub Code
Title
Credit

BBA 101

Communication Skills
4

BBA 102

Organization Behaviour
4

BBA 103

Business Environment
4

BBA 104

Quantitative Techniques in Business
2

BBA 105

Computer Fundamentals
2
  Total Cumulative Credits 48
Second Semester
Sub Code
Title
Credit

BBA 201

Research Methods
2

BBA 202

Business Strategy
2

BBA 203

Financial Accounting
4

BBA 204

Marketing Management
4

BBA 205

Management Information System
4
  Total Cumulative Credits 32
Third Semester
Sub Code
Title
Credit

BBA 301

Legal and Regulatory Framework
4

BBA 302

Human Resource Management
4

BBA 303

Quality Management
4

BBA 304

Advertising and Sales
4
  Total Cumulative Credits 48
Fourth Semester
Sub Code
Title
Credit

BBA 401

e-Commerce
4

BBA 402

Management Accounting
4

BBA 403

International Marketing
4

BBA 404

Small Business Management
2

BBA 405

Retail Management
2
  Total Cumulative Credits 64
Fifth Semester
Sub Code
Title
Credit

BBA 501

Production and Operations Management
4

BBA 502

Financial Management
4

BBA 503

Economic Planning and Policies
4

BBA 504

Taxation Management
2

BBA 505

Entrepreneurship Management
2
  Total Cumulative Credits 80
Sixth Semester
Sub Code
Title
Credit

BBA 601

Technology Management
4

BBA 602

Management Development and Skills
4

BBA 603

Role of International Financial Institutions
4

BBA 604

Project
4
  Total Cumulative Credits 96